UGL held a webinar on April 6, 2021 as a part of our cooperation with Alfa Bank. The topic of the webinar was “Marketing of the Chinese market: types of research, methods and results” and the main participants were Alfa-Bank’s small and medium-sized business clients.
The webinar provided information on the economic situation in China, described in detail the types of marketing research, the methods used. In addition, UGL gave examples of practical application of market research when entering the PRC market.
During the webinar, the Bank’s clients asked questions and showed considerable interest in the topic presented.
Alfa Bank is the largest universal private bank in Russia. For 30 years it has been holding leading positions in all segments of banking business. The active client base amounts to 568 thousand corporate clients and 6.5 million individuals. In 2019, Alfa-Bank was recognized as “Bank of the Year” by The Banker magazine.